Twists – AI Coaching

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What is Twists?

Twists is a goal-oriented coaching platform designed to support meaningful personal change. It helps you track progress, and stay motivated through every stage of your journey. Whether you're working on your physical health, building confidence, starting a new career path or exploring creativity, Twists provides daily guidance, insight, and structure. Unlike generic health apps, Twists centres its entire experience around your goals, your growth, and your narrative—one meaningful twist at a time.

Twists empowers individuals to document and reflect on the process of change. It doesn't just ask you what your goals are—it walks with you through the effort and learning required to achieve them. Whether you're returning to fitness, trying to improve your sleep, or undertaking something completely new, Twists encourages you to engage actively with your personal development.

How Twists Works

Getting started is simple. Download the app and answer a few key questions about your goals and lifestyle. Based on your input, your personal AI coach will create a tailored plan designed to match your ambitions and routines. To provide deeper insight, you can connect your smart devices so Twists can automatically collect key data, such as your activity levels, meals, or sleep quality. This combination of manual reflection and passive data gives your coach a full picture of your day-to-day reality. Over time, your coach adapts, learns from your patterns, and delivers highly specific feedback to keep you focused and supported. Your journey within Twists is never static. As you log your behaviours and track changes, the AI coach builds a more accurate, evolving understanding of who you are and how you operate. It learns when you need encouragement and when you're ready for new challenges. Twists isn’t a rigid system of rules—it’s a flexible coaching environment that evolves with you.

Key Features of Twists

Story Plots

Twists gives you a way to organise your efforts into separate strands of focus. Each story plot represents a major part of your life, such as marathon training, personal growth, or managing stress. Instead of scattering your efforts across disconnected apps or journals, you can keep your focus structured and consistent. These plots aren’t just categories—they form a timeline of your progress, with key goals, posts, and insights tied to each strand. Your coach uses each plot to tailor its support specifically to that area of your life. By breaking your life into meaningful areas of focus, Twists helps you prioritise what matters most. Each plot can evolve over time, allowing you to revisit past goals and see how far you’ve come. This longitudinal structure supports not just change, but awareness, identity, and accountability.

Story Posts

Posts within Twists aren’t just updates. They become signals for your coach and markers of change. Each post is tied to a story plot and can be tagged with hashtags like #meal, #goal, or #mood to provide extra detail. Your AI coach uses this information to look for trends and opportunities for improvement. Posts can include notes, reflections, or updates, and may also contain data from your connected devices. Whether you're logging a workout or sharing a moment of progress, your posts help create a structured, searchable record of your journey. By recording the day-to-day aspects of your efforts, you build a meaningful and trackable record of progress. The AI coach uses this history to understand the rhythm of your habits and the context of your choices. Your posts are never just data points—they’re fragments of a larger story being pieced together to support your development.

Story Goals

Within each story plot, you can set clear, achievable goals. These goals help define your intent and guide your efforts. Whether it’s losing weight, building stamina, improving sleep, or simply reducing stress, Twists turns goals into measurable journeys. As you work toward your targets, your coach provides updates, encouragement, and insights drawn from your habits. You can track progress visually, reflect on what’s working, and understand what’s holding you back. Goals aren't just something you set—they're something you live with support, direction, and evidence. Each goal becomes a focal point for coaching. Your coach monitors your engagement and provides tailored strategies to overcome common barriers, such as loss of motivation or life disruptions. Twists keeps your goals active in your day-to-day consciousness without overwhelming you.

Story Devices

To increase accuracy and reduce friction, Twists integrates with your health and lifestyle devices. Whether you're using a fitness tracker like Apple Watch or Fitbit, a smart scale like Withings, or sleep monitoring tools, Twists uses your real-world data to inform your coaching. It removes the need for manual input where possible, but still keeps your story at the centre. You stay in control of what’s tracked and how it’s used, while your coach delivers more relevant and timely advice based on the full picture. Device integration means that your progress is visible even on days when you don't post. Whether it's steps walked, hours slept, or weight logged, Twists turns passive data into active feedback. This seamless data capture lets your coach adjust its suggestions with a clearer view of your circumstances.

Story Coaching

At the heart of Twists is your AI coach. Designed using behavioural science principles and developed in partnership with Loughborough University, the world’s top university for sport science, your coach offers actionable insights, real-time encouragement, and personalised strategy. It helps you spot patterns, avoid pitfalls, and build momentum. Unlike generic advice engines, Twists coaching is dynamic and personal. It grows with you, adjusting based on your behaviour, choices, and feedback. Whether you need a push, a pause, or a new plan, your coach is there to guide each twist in your journey. The coach is more than an algorithm. It becomes a trusted system of accountability and encouragement, available anytime. As your story unfolds, it continues to adapt, learning when to offer structure and when to give you space. This continuous learning process is what makes Twists feel supportive rather than prescriptive. It's a companion, not a controller.

Frequently Asked Questions

Is the AI coach optional?

Yes. You can use Twists purely as a personal progress tracker if you prefer, but enabling the coach gives you access to insights, feedback, and support you can’t get elsewhere.

Do I need friends to use Twists?

No. Twists is designed to work whether you're sharing your progress or keeping it private. The app adapts to your preference.

What devices does Twists support?

Twists works with Apple Health, Google Fit, Fitbit, Withings, Garmin, and many other popular health and lifestyle devices.

Make your next story twist... downloading Twists.

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